Strategy has never been more important

Creating sustainable advantage in dynamic markets

Heightened uncertainty and rapidly changing markets are making the formulation of strategy more challenging. Too often, however, decision-makers are turning to stale planning processes mislabeled as good strategy. This often results in a mismatch between what an organization does, and what its customers and other relevant stakeholders consider valuable.

The foundation of Better Strategy is explicit, intentional, highly-structured choice-making. It starts with ambition supported by a robust fact base from which to draw relevant strategic insight. It articulates a clear, compelling value proposition. Finally, it ensures the configuration of capabilities and priority initiatives required to deliver, while maintaining the flexibility necessary to remain proactive in shifting markets.

Strategy done well requires a structured decision-making process that allows an organization to:

how we do it

AFC supports client strategy through three activities:

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